About Flourish
Flourish offers a feedback platform designed to enhance leadership and team dynamics through engaging and simple feedback mechanisms, surpassing traditional surveys. Their service uses a chatbot for efficient, modern employee feedback across multiple channels like Messenger, Teams, and Slack, aiming for actionable insights with minimal setup.
FIRST STEP:
Background
- Fast growing startup.
- CS team: One person.
- An understanding that they needed to work with CS properly from the beginning.
- Implementing a tool like Startdeliver would become a statement that they took Customer Success seriously.
- It would become the main platform for managing existing customers without messing up other workflows for sales and marketing.
SECOND STEP:
Challenges:
- The need to optimize time spent with customers.
- Messy onboarding flow.
- Not possible to do what they wanted in their CRM (Hubspot).
- Customer Management distracted pipeline management and marketing workflows by sharing system.
Simon Bergh, Head of CS, Flourish.
"We didn't have a lot of Customer Success experience, and felt that Startdeliver could be a partner in teaching us the best practices."
STEP 3:
Enter Startdeliver:
- Start tracking customer data to detect trends in usage and act upon them early on. Zoom in on usage of particular features and take action to increase adoption.
- Startdeliver as a partner for Customer Success expertise. Setting up workflows and tactics according to proven best practices.
- Structuring up Onboarding worflow by keeping all data/material in one place as well as keeping track of all tasks that need to be done.
- A dedicated system for the existing customer base that puts Customer Success in the forefront as a growth driver for the company.